Free 2-minute application · Max 5 new clients per month
I was the before photo.
Tired. Self-conscious. Avoiding the mirror.
I changed my physique first, and everything else followed.
20KG
of fat lost
5 MONTHS
my own transformation
Client results
I've taken guys just like you through this myself, and watched it change the entire course of their lives — not just how they look, but how they carry themselves every single day.
THE LEAN LIFE SYSTEM
A 90-day method built specifically for men with demanding schedules, active social lives, and zero tolerance for another plan that collapses by week three. It runs on the 80/20 Fuel Framework: eat 80% whole, performance-focused foods and 20% whatever fits your life — Friday night drinks, client dinners, birthday cake included — as long as you hit your macros. Your training is structured around your actual calendar with sessions short enough to fit before work, at lunch, or whenever your day allows — because a plan that fights your lifestyle is a plan you'll quit, and this one was built so you actually won't.
DROP BODY FAT
Get leaner with simple meals, clear portions and a plan you can actually stick to.
BUILD THE MUSCLE
Build up the body whilst chipping away at the excess fat to reveal a healthier shape.
MAKE IT YOUR STANDARD
Turn the training, food and habits into something that works around your life and lasts.
EVERYTHING INSIDE THE PROGRAM
Custom Nutrition Plan — The 80/20 Fuel Framework
A fully personalised macro-based nutrition plan built around your food preferences, work schedule, and social life. No banned foods, no miserable rabbit food, no Sunday meal prep marathons. You’ll know exactly what to eat Monday through Sunday — including how to handle restaurants, drinks with the lads, and weekend blowouts — without derailing your progress.
Custom Training Programme
A training plan built around the days and time windows you actually have — not what some template assumes your life looks like. Short, efficient sessions designed to strip fat and build muscle simultaneously, structured so you can get in and out without rearranging your entire week. No two-hour slogs. No excuses. Just results that fit your real life.
Weekly Check-In & Progress Review
Every week you’ll complete a structured check-in covering your weight, energy levels, sleep, adherence, and how life is going. Every single one gets reviewed and your plan gets adjusted accordingly. This is the feedback loop that keeps your results moving even when work gets hectic, travel comes up, or life throws you a curveball.
Daily 1:1 Support via Coaching App
You get direct access to me every day through the app — no waiting until your next session to ask a question, troubleshoot a situation, or gut-check a decision. Not sure what to order at a work lunch? Feeling off this week? Message me. This is the daily support system that replaces the guesswork and isolation that derailed every previous attempt.
Form Checks & Technique Coaching
Film your key lifts, send them through, and I’ll review your technique and send back detailed feedback. You train safely, hit the right muscles, and get the most out of every session — no wasted reps, no injury risk from guessing, no ego-lifting your way into a physio bill.
Real-Time Plan Adjustments
Your plan is never set and forget. As your body adapts, your schedule shifts, and your results come in — your programme evolves with you. Every adjustment is based on real data from your weekly check-ins so you never plateau, never stall, and never feel like you’re spinning your wheels with no one paying attention.
The first week
Here’s what happens when you join
Everything that happens in week one so you know what you’re getting yourself into.
01
Onboarding questionnaire
As soon as you join, you get immediate access to my app and fill out an onboarding form telling me everything about you — what your goals are, what you've tried before, and what's standing in the way.
02
Get your plan
Within 48 hours of completing your onboarding form, you'll get your first training plan and nutrition targets within the app, as well as an in-depth action plan telling you exactly what habits I need you to work on first based on what you've said in the form.
03
Welcome call
After you've completed your form and got your plan, we jump on a 1:1 call to get to know each other and run through the plan together, making sure you're happy with everything I'm asking of you.
Ready to find out if this is for you?
Fill in a short application and I’ll reach out to you myself. We’ll have a chat about where you are, what you’ve tried, and whether the Lean Life System makes sense for your life. No pitch, no high pressure sales call — just a straight conversation.
Apply nowThe guarantee
If you do the work, you’ll get the result
Money back guarantee
Results or you don’t pay
If you complete your sessions, track your food, and stay in touch when things go sideways, but don’t lose at least 2kg in your first month, I’ll refund you in full. No awkward conversations. No small print.
What I can’t guarantee is results for someone who disappears for three weeks, then expects a refund.
That’s not a coaching problem.
Show up. Follow the plan. This works.
What you’re probably thinking
“It's too expensive.”
When you add up everything in the stack — custom nutrition plan, custom training programme, weekly check-ins, daily messaging support, form checks, and real-time adjustments — you're getting far more than just a training plan. But more importantly, ask yourself what staying exactly where you are is costing you right now: the clothes that don't fit, the confidence you're not bringing to work or at home, the energy you don't have for your kids, the beach holidays you're dreading. The investment here is a one-time decision. The cost of doing nothing compounds every single month.
“I've tried before and failed — what makes this different?”
You didn't fail. The programmes failed you. Generic gym plans and crash diets are designed for people with unlimited time, zero social obligations, and iron willpower — not for someone managing a career, family life, and a social calendar. The Lean Life System is built specifically around your reality: flexible nutrition that includes social eating and drinks, training sessions short enough to actually fit your week, and daily support so you never have to white-knuckle a hard stretch alone. I personally lost 20kg following this exact method, and my clients are averaging 10kg gone in 3 to 4 months — because when the system fits your life, you actually stick to it.
“I don't have enough time.”
This programme was designed from day one for men who don't have time. There are no two-hour gym sessions. No four-hour Sunday meal prep. No complicated tracking systems that take over your life. Your training is built around the days and time windows you actually have. The nutrition plan is structured so you can eat at restaurants, grab food on the go, and still hit your targets. If you have 20 to 30 minutes a few times a week and five minutes a day to stay connected, you have everything you need.
“Can online coaching really replace working with someone in person?”
The men getting the best results right now are being coached online — and here's why it actually works better: instead of 60 minutes once a week with a PT who barely remembers your name, you get daily access to your coach, a plan that's constantly adjusted based on your real data, and support available at 7am before a big meeting or 9pm after the kids are in bed. I review your form via video, track your progress every single week, and I'm in your corner every day. The old model of showing up to a gym and hoping for the best is what's outdated — not online coaching.